Belfast SEO Company
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SEO in Belfast: Improving Your Website's Google Rankings
Everyone knows that traffic from Google can be very lucrative to online business websites. The traffic from search engine results pages is highly-targeted and organic, which means it is generally easy to convert into sales. Unfortunately, getting the best positions on search engine results pages for your own website can be difficult, especially if you are trying to rank for very competitive keywords. With the right SEO techniques, however, it is possible to improve SERP rankings over time. Furthermore, if you are not interested in learning any technical techniques, you can outsource your business's search engine marketing to a top-rated digital marketing company that specialises in SEO in Belfast.
Here are 5 top SEO tips for 2019:
1. Don't waste resources on super competitive keywords.
With Google's free keyword tool, you can find out the monthly search volume and competition rating of any keyword or phrase you want. If a keyword has a lot of competition, you need to decide whether it is really worth investing a large proportion of your online marketing budget trying to improve your website's SERP for that keyword. In many cases, your budget would probably be better spent running an SEO campaign for a less competitive long tail keyword.
2. Invest in a top-quality web hosting provider.
Website security, page loading speed and website uptime are all key ranking factors. Often the only way to improve those factors is to invest in a quality web host. Look for providers that offer enhanced website security features and generous bandwidth allowances.
3. Optimise for voice searches.
The voice search market is growing at a super fast pace due to AI home devices like the Amazon echo. This means you need to start optimising some of the content on your website for voice searches. When people search the web via voice input they tend to use more conversational language, which means you need to start optimising content for more long tail keywords and phrases.
4. Don't forget about local search results.
Local SEO techniques can be very effective as geo-targeted search results are going to continue to be more and more prevalent. A quick way to get started with local SEO is to start including location words in your website's content.
5. Continue to build backlinks.
Backlink building should still be at the core of any effective SEO strategy. However, quality is always going to be more important than quantity. Unfortunately, building quality backlinks can take a lot of time and it requires a lot of content. Fortunately, digital marketing companies that specialise in SEO in Belfast usually offer professional backlink building services and content creation services.
Featured above are 5 tips to help guide your business's search engine marketing campaigns for 2019. Keep in mind that the search engine industry is constantly evolving, so you need to be prepared to stay up to date with the latest news. Outranking your competitors can be a tough enough task, but you need to remember that maintaining top SERP rankings can be just as difficult and requires continuous work.
SEO in Belfast: Improving Your Website's Google Rankings
Everyone knows that traffic from Google can be very lucrative to online business websites. The traffic from search engine results pages is highly-targeted and organic, which means it is generally easy to convert into sales. Unfortunately, getting the best positions on search engine results pages for your own website can be difficult, especially if you are trying to rank for very competitive keywords. With the right SEO techniques, however, it is possible to improve SERP rankings over time. Furthermore, if you are not interested in learning any technical techniques, you can outsource your business's search engine marketing to a top-rated digital marketing company that specialises in SEO in Belfast.
Here are 5 top SEO tips for 2019:
1. Don't waste resources on super competitive keywords.
With Google's free keyword tool, you can find out the monthly search volume and competition rating of any keyword or phrase you want. If a keyword has a lot of competition, you need to decide whether it is really worth investing a large proportion of your online marketing budget trying to improve your website's SERP for that keyword. In many cases, your budget would probably be better spent running an SEO campaign for a less competitive long tail keyword.
2. Invest in a top-quality web hosting provider.
Website security, page loading speed and website uptime are all key ranking factors. Often the only way to improve those factors is to invest in a quality web host. Look for providers that offer enhanced website security features and generous bandwidth allowances.
3. Optimise for voice searches.
The voice search market is growing at a super fast pace due to AI home devices like the Amazon echo. This means you need to start optimising some of the content on your website for voice searches. When people search the web via voice input they tend to use more conversational language, which means you need to start optimising content for more long tail keywords and phrases.
4. Don't forget about local search results.
Local SEO techniques can be very effective as geo-targeted search results are going to continue to be more and more prevalent. A quick way to get started with local SEO is to start including location words in your website's content.
5. Continue to build backlinks.
Backlink building should still be at the core of any effective SEO strategy. However, quality is always going to be more important than quantity. Unfortunately, building quality backlinks can take a lot of time and it requires a lot of content. Fortunately, digital marketing companies that specialise in SEO in Belfast usually offer professional backlink building services and content creation services.
Featured above are 5 tips to help guide your business's search engine marketing campaigns for 2019. Keep in mind that the search engine industry is constantly evolving, so you need to be prepared to stay up to date with the latest news. Outranking your competitors can be a tough enough task, but you need to remember that maintaining top SERP rankings can be just as difficult and requires continuous work.
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